Branding – the software engineer’s view
The importance of branding Getting the right look for your business/ product/ company is essential in today's very visual world.…
Why spreadsheets?
We run workshops covering the basics of spreadsheets. During one of these we covered the question "why spreadsheets?" Spreadsheets are…
Improving the effectiveness of your marketing
Make sure all your marketing activities are linked together.
Marketing is key We have a series of workshops on different subjects which all relate back to marketing. These cover…
Is counting words a distraction?
Are you counting words? Counting words is not a modern phenomenon. I remember trying to distill a 4 week mapping…
Tips to improve your email marketing
Does your email marketing effort go straight into the bin? When you start to use email marketing, especially with some…
Setting up products? Don’t panic!
Our last post talked about setting up your online shop so it can be found by your potential customers, and…
Getting your products found in your online shop
As part of our business we run workshops on all sorts of subjects relating to business and IT. We run…
A new vishing attempt
Be sure you know who is ringing you
We know about"vishing" (voice phishing) phone calls but would we fall for one? We had a new variant this week.…
Be prepared!
This week we have been busy preparing for our "Email marketing with MailChimp" workshop. We are running it through the Small Business Clinic to a sold-out audience at Upper Newton Farmhouse on Thursday, so we need to be ready. Doing all the preparation has reminded us of a lesson that everyone should take heed of when they start something new: BE PREPARED!
Don’t just blame the software
Another automated spam call?
A solar panel company has been fined for its handling of a telephone marketing campaign. Was the software really to blame?
Is your email address letting you down?
Could I trust this organisation?
What is your business email? I cannot be the only person who looks at emails addresses. How many emails do you get from "major" web design/ digital/ development companies in India ... with an email address @gmail.com or @outlook.com? At a networking event, you can look at the attendees list and pick out new/ micro businesses by the email addresses. Some people have set up a separate email address for their company: others look like they are using their home email account.
Understanding your customer is vital
Do you know when your customer is active on the internet? One of our clients is Malvern Family History Society.…