Why spreadsheets?

We ran a workshop last month covering the basics of spreadsheets.  During the morning we covered the question “why spreadsheets?” Spreadsheets are an incredibly powerful tool for manipulating and reporting numbers as well as other types of data. This makes … Read More

Improving the effectiveness of your marketing

Marketing is key Over the next few weeks we have a series of workshops on different subjects which all relate back to marketing. Tomorrow (16th) we have “Getting the Words Right” – where we look at how to create good … Read More

Is counting words a distraction?

Are you counting words? Counting words is not a modern phenomenon.  I remember trying to distill a 4 week mapping project into a mere 6,000 words while at university. My daughter had a similar issue when writing her dissertation – … Read More

Tips to improve your email marketing

Does your email marketing effort go straight into the bin? When you start to use email marketing, especially with some of the modern tools such as MailChimp, the temptation is to bombard the whole of your email list with information. … Read More

Setting up products? Don’t panic!

Our last post talked about setting up your online shop so it can be found by your potential customers, and they are encouraged to buy once they get there. This post looks at the practical aspects of setting up products. … Read More

A new vishing attempt

We know about”vishing” (voice phishing) phone calls but would we fall for one? We had a new variant this week. You’ve heard this one before I expect that we are all familiar with the call that purports to come from … Read More

Be prepared!

This week we have been busy preparing for our “Email marketing with MailChimp” workshop. We are running it through the Small Business Clinic to a sold-out audience at Upper Newton Farmhouse on Thursday, so we need to be ready. Doing all the preparation has reminded us of a lesson that everyone should take heed of when they start something new: BE PREPARED!… Read More

Is your email address letting you down?

What is your business email?

I cannot be the only person who looks at emails addresses. How many emails do you get from “major” web design/ digital/ development companies in India … with an email address @gmail.com or @outlook.com? At a networking event, you can look at the attendees list and pick out new/ micro businesses by the email addresses. Some people have set up a separate email address for their company: others look like they are using their home email account.… Read More

Understanding your customer is vital

Do you know when your customer is active on the internet? One of our clients is Malvern Family History Society. Despite not being the biggest society in the world, they have a very active website with new news added regularly, … Read More

Think before you update

WordPress 4.3 is available! Please update now. WordPress 4.3 arrived this week with some nice new features attached and a whole list of bug fixes… If you use more that a couple of plugins, it can seem as if there … Read More

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