Every business or group needs to market themselves.

Marketing is a wide subject, so there’s all sorts of tips in these posts.

Review your marketing regularly

It’s easy to spend money on marketing When you start a business, you get all sorts of advice on the subject of marketing and how you should put adverts in here, tweet there, and the list goes on. I know … Read More

Target your emails and marketing

Target your emails and marketing buy making sure your emails are sent only to people that are interested. They achieve a much higher rate of success as a result and fewer people will think you’re trying to fill their inbox with junk.… Read More

Do you put your potential customers off?

Putting your potential customers off seems a silly thing to do Remarkably some businesses think it’s a good idea to put off potential customers before a potential customer has even had a chance to look at they have to offer. … Read More

Talking your customer’s language

At Nepeta Consulting we work hard to understand our customers and explain things in their language. This is vitally important if we are to deliver a successful project. It can also be quite difficult. An example came up in our … Read More

How quickly websites change

Running our workshop again Next week (Tuesday 2nd May 2017), we are running our “Designing a business website” workshop for the Small Business Clinic again. It is a popular one that we run quite often that is useful for any small … Read More

Are you well connected on Facebook?

Facebook reveals a lot about your business Are you well connected on Facebook? We have been doing quite a bit work with Facebook lately: running workshops and also helping clients from small businesses to get going on Facebook. It has been … Read More

Get your marketing directions right

Confused or What? The other day I spotted the above collection of road sign by some road works. This is either the shortest diversion ever or some very bad sign placement. Either way, it made me laugh! Lessons in Clear … Read More

How to reduce your Twitter emails

When you first sign up for Twitter you are presented with lots of options to set. The easiest thing to do is to leave most of the settings as the default values. Apart from anything else, this is quicker as it saves … Read More

Branding – the software engineer’s view

Our next Small Business Clinic workshop on Thursday is on the subject of branding. You can buy tickets for the workshop here but do read on! The importance of branding Getting the right look for your business/ product/ company is … Read More

Improving the effectiveness of your marketing

Marketing is key Over the next few weeks we have a series of workshops on different subjects which all relate back to marketing. Tomorrow (16th) we have “Getting the Words Right” – where we look at how to create good … Read More

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