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Getting your prices right

Getting the prices for your products and services right is a tricky balancing act If you put your prices too high then whilst you’ll make money on a sale, people might not buy from you unless you are marketing a luxury brand. If you … Read More

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Have you time to grow your business?

It’s easy not to make time for growing Running a small business can be very stressful; there’s lots to do and little time to do it. As a result it is easy to get caught up in the day-to-day details … Read More

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Is your iphone wifi really off?

I updated my iPhone to IOS 11 over the weekend. When I next looked at the screen, I noticed that both wifi and bluetooth were on.  Strange. I normally have my wifi on at home, but keep my bluetooth off … Read More

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Do you put your potential customers off?

Putting your potential customers off seems a silly thing to do Remarkably some businesses think it’s a good idea to put off potential customers before a potential customer has even had a chance to look at they have to offer. … Read More

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Do you need my address?

Last week I booked on an event. It was a free event – no payments involved and no tickets required. When I got to the registration screen, the system started asking me for information. It wanted name, email, address and … Read More

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Talking your customer’s language

At Nepeta Consulting we work hard to understand our customers and explain things in their language. This is vitally important if we are to deliver a successful project. It can also be quite difficult. An example came up in our … Read More

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Every website admin should have an alter ego

When you manage a website, either for yourself or for a client, you are in a privileged position. You are effectively a god with permission to do everything. This can give you a very skewed view of your website. It can … Read More

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How quickly websites change

Running our workshop again Next week (Tuesday 2nd May 2017), we are running our “Designing a business website” workshop for the Small Business Clinic again. It is a popular one that we run quite often that is useful for any small … Read More

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What can Google Analytics tell me?

Last night in the pub, the discussion turned to what was happening next week and I mentioned our Google Analytics workshop. “Ah”, said the barman, “It’s a while since I checked mine. The trouble is that it is too easy … Read More

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How does Google know where my website is?

How your website is wired into the internet is not a subject most people lose sleep about – until it needs to be changed. Below is a short explanation of how hosting and registration fit together. We also throw in … Read More

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Are you well connected on Facebook?

Facebook reveals a lot about your business Are you well connected on Facebook? We have been doing quite a bit work with Facebook lately: running workshops and also helping clients from small businesses to get going on Facebook. It has been … Read More

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