GDPR – Are you ready?
25th May comes closer! It’s less than a month until GDPR comes into effect and you really ought to have started sorting your business, charity or organisation out. Here are a few tips that may help if you are still … Read More
Five reasons to create a business plan for a start-up
When you are starting a business, there’s an awful lot to do and most of it is far more exciting than writing a business plan. So, why would anyone bother creating one? There are plenty of other things a start-up … Read More
Getting your prices right
Getting the prices for your products and services right is a tricky balancing act If you put your prices too high then whilst you’ll make money on a sale, people might not buy from you unless you are marketing a luxury brand. If you … Read More
Have you time to grow your business?
It’s easy not to make time for growing Running a small business can be very stressful; there’s lots to do and little time to do it. As a result it is easy to get caught up in the day-to-day details … Read More
Is your iphone wifi really off?
I updated my iPhone to IOS 11 over the weekend. When I next looked at the screen, I noticed that both wifi and bluetooth were on. Strange. I normally have my wifi on at home, but keep my bluetooth off … Read More
Do you put your potential customers off?
Putting your potential customers off seems a silly thing to do Remarkably some businesses think it’s a good idea to put off potential customers before a potential customer has even had a chance to look at they have to offer. … Read More
Do you need my address?
Last week I booked on an event. It was a free event – no payments involved and no tickets required. When I got to the registration screen, the system started asking me for information. It wanted name, email, address and … Read More
Talking your customer’s language
At Nepeta Consulting we work hard to understand our customers and explain things in their language. This is vitally important if we are to deliver a successful project. It can also be quite difficult. An example came up in our … Read More
Every website admin should have an alter ego
When you manage a website, either for yourself or for a client, you are in a privileged position. You are effectively a god with permission to do everything. This can give you a very skewed view of your website. It can … Read More
How quickly websites change
Running our workshop again Next week (Tuesday 2nd May 2017), we are running our “Designing a business website” workshop for the Small Business Clinic again. It is a popular one that we run quite often that is useful for any small … Read More
What can Google Analytics tell me?
Last night in the pub, the discussion turned to what was happening next week and I mentioned our Google Analytics workshop. “Ah”, said the barman, “It’s a while since I checked mine. The trouble is that it is too easy … Read More
How does Google know where my website is?
How your website is wired into the internet is not a subject most people lose sleep about – until it needs to be changed. Below is a short explanation of how hosting and registration fit together. We also throw in … Read More