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Do you put your potential customers off?

Putting your potential customers off seems a silly thing to do Remarkably some businesses think it’s a good idea to put off potential customers before a potential customer has even had a chance to look at they have to offer. … Read More

Do you need my address?

Last week I booked on an event. It was a free event – no payments involved and no tickets required. When I got to the registration screen, the system started asking me for information. It wanted name, email, address and … Read More

Talking your customer’s language

At Nepeta Consulting we work hard to understand our customers and explain things in their language. This is vitally important if we are to deliver a successful project. It can also be quite difficult. An example came up in our … Read More

Every website admin should have an alter ego

When you manage a website, either for yourself or for a client, you are in a privileged position. You are effectively a god with permission to do everything. This can give you a very skewed view of your website. It can … Read More

How quickly websites change

Running our workshop again Next week (Tuesday 2nd May 2017), we are running our “Designing a business website” workshop for the Small Business Clinic again. It is a popular one that we run quite often that is useful for any small … Read More

What can Google Analytics tell me?

Last night in the pub, the discussion turned to what was happening next week and I mentioned our Google Analytics workshop. “Ah”, said the barman, “It’s a while since I checked mine. The trouble is that it is too easy … Read More

How does Google know where my website is?

How your website is wired into the internet is not a subject most people lose sleep about – until it needs to be changed. Below is a short explanation of how hosting and registration fit together. We also throw in … Read More

Are you well connected on Facebook?

Facebook reveals a lot about your business Are you well connected on Facebook? We have been doing quite a bit work with Facebook lately: running workshops and also helping clients from small businesses to get going on Facebook. It has been … Read More

Should my website be https?

Have you looked at the address bar in your browser recently? If you have, you might have noticed some changes sneaking in. One is the increasing use of secure (https) sites even if there is no interaction with the visitor. … Read More

Three tips for Spreadsheets

Following a discussion on spreadsheets at the Hereford Referrals Brunch last Friday, I thought that some tips are worth sharing. Many spreadsheets are built, used and then forgotten. Others are well used and get developed further to provide more information to the … Read More

Get your marketing directions right

Confused or What? The other day I spotted the above collection of road sign by some road works. This is either the shortest diversion ever or some very bad sign placement. Either way, it made me laugh! Lessons in Clear … Read More

Five ways to find that email

You know the scenario. You know there is an email which contains a piece of vital information somewhere in your mailbox. You may know who sent it and have an idea of when, or maybe the subject, but can you … Read More

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