For email marketing we specialise in providing training and consultancy in MailChimp but the lessons here apply to other packages too.

Target your emails and marketing

Target your emails and marketing buy making sure your emails are sent only to people that are interested. They achieve a much higher rate of success as a result and fewer people will think you're trying to fill their inbox with junk.

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Is your email address letting you down?

Is your email address letting you down?
Could I trust this organisation?

What is your business email? I cannot be the only person who looks at emails addresses. How many emails do you get from "major" web design/ digital/ development companies in India ... with an email address @gmail.com or @outlook.com? At a networking event, you can look at the attendees list and pick out new/ micro businesses by the email addresses. Some people have set up a separate email address for their company: others look like they are using their home email account.

Continue Reading Is your email address letting you down?