Part 1 of our Marketing Plan Course.
Learn how to identify who you should target with your marketing. Make sure your business stands out from the crowd without breaking the bank. Lots of top tips and techniques to market your business effectively and affordably.
Sutiable for: Any business wanting to make the most of their marketing.
Forget expensive advertising, think affordable marketing
Marketing is how you let your potential customers know who you are and what you do. As such, it is a crucial part of your business; without customers you don’t have a business, so you need to get it right without spending a fortune.
There are many different ways to market your business: networking, advertising, social media, leaflets to name but a few. Do you know which ones will work for your business? You can take the scattergun approach and just try different techniques, but it can be expensive and may not work well. It’s much better to plan your efforts and measure their performance. That way you can see your successes and failures and can improve your marketing further – saving money and increasing sales.
This workshop is the first of a pair which together will help you build a successful marketing plan.
In this workshop, we help you to identify who your clients really are. You may have a product or service you CAN sell to anyone, but to market to the world is expensive. So, you are far better off marketing to the people most likely to buy from you. We help you:
- Identify the people who will buy your products or services.
- Build a list of their characteristics of those clients.
We will provide you with top tips on how to market your business effectively without needing to spend lots of money marketing to people who aren’t interested.
There will be be plenty of opportunities to discuss your different marketing options and gather ideas and feedback from other attendees.
You will leave with:
- A better understanding of marketing
- A draft marketing plan for your business
- Plenty of ideas on how to market your business effectively and affordably
- A new network of other business owners you’ll meet at the workshop
Who should attend?
This workshop is suitable for:
- Anyone who is starting a business, or planning to do so.
- Anyone already in business who feels their marketing could do with a boost.
Start: 10.00am 16th March
Finish: 11.30am 16th March
The workshop is NOT a webinar. It is interactive and will provide opportunities for discussion. We will send you an invitation to join before the meeting.