Learn how to use Google Analytics. It’s a powerful tool that will allow you to understand how people reach and then move around your website. You can use the results to improve both your SEO and your conversion rate.
Times: 10.00am – 11.30pm
Suitable for: Anyone who wants to improve the SEO and performance of their website and has access to Google Analytics.
Do you know how your website is used?
When you design a website, you use links and signposts to guide people to where you want them to be: maybe filling out a contact form, or making a purchase. You make assumptions about how people will move between pages and how they will perceive the site. Are your assumptions correct or do people not see that great big signpost you put in the middle of your page? If they don’t, you might not be getting all the business you want from your website.
Google Analytics provides a powerful method of understanding how your website is used that show you how to improve its performance.
Do you know how your website is found?
As well as showing you the movement around your website, Google analytics will show you how people arrive at the site and the searches they made. This can help you to improve your SEO.
Monitoring your website with Google Analytics
In this workshops you will:
- Have a tour of Google Analytics and see how it provides you with a wealth of information about the visitors to your website
- Learn how to understand what the analytics mean
- Discover how to use this information to improve your website and increase your conversion rate
- Look at improving your SEO to make your website more visible
There will be be plenty of opportunities to discuss how your own website works and gather ideas on how to improve it.
Who should attend?
The workshop is suitable for anyone who has access to Google Analytics for their website and wishes to understand more about the information available and how it can be used to improve their business.
Start: 10.00am, 8th June
Finish: 11.30pm, 8th June
The workshop is NOT a webinar. It is interactive and will provide opportunities for discussion. We will send you an invitation to join before the meeting.