Evesham Rambling Club have been going for 70 years. They run walks both during the week and at weekends for all ages, although the core membership is retired. Up to a few years ago they relied on traditional means of advertising to attract new members but they realised that this had to change; many people now expected them to have an online presence.
Nepeta helped the club create a website that they can maintain by themselves. It has a public front, for attracting new members, and a private area for members. In this private area there is lots of news about walks done and still to come plus the ability to book places on the walks.
As a second phase, we trained them on MailChimp and they have adopted this as their primary communications tool. The monthly PDF newsletter, created by copying website content into Word, has now been replaced by an email with links to the information on the website itself. This saves them a lot of time and also encourages use of the website.
The website has continued to develop and is now key to the group’s success.