Small Business Clinic Workshops
We have developed a series of workshops to help established businesses. They cover a wide range of subjects and provide practical advice and support on areas such as digital marketing, social media and running an efficient business. Some allow you to get to grips with popular tools, such as MailChimp, whilst others allow you to sit back and think about your business, how it functions and where it goes next. They also allow you to meet others in similar positions to yourself and learn from their experiences.
Our aim is to provide good advice and support to help you grow your business. All of us involved in the Small Business Clinic have years of experience in business, so we can provide you with real-life lessons and tips on what to avoid, as well as how to do things right.
We run workshops at various venues in Worcestershire and Herefordshire throughout the year, so have a look at our workshop timetable for the ones you are interested in. If you would like workshops run in another location, please contact us.
Here are the workshops we run, broken down into categories to help you find the ones that interest you.
Making your website work for your business.
A website is key to most businesses. With the knowledge gained through these workshops you will be able to create your own website. Alternatively, if you would rather someone else creates it for you, you will be able to specify exactly what you need.
Workshops coming soon
Get your marketing right 21st November, Malvern, Worcestershire
Learn how to make sure your business stands out from the crowd without breaking the bank. Lots of top tips and techniques to market your business effectively and affordably.
Location: BLOOM.SPACE at The Grange, next to Malvern Theatres
Times: 9.30am – 12.30pm
MailChimp Masterclass 29th January, Malvern, Worcestershire
In this MailChimp Masterclass you will explore some of the more advanced features available in MailChimp that can enhance your email marketing and improve your readers’ experience.
- MailChimp Template
- Targeting emails with groups and segments
- Integrating to other packages, such as online shops
- Interpreting campaign results to find out what works.
Location: BLOOM.SPACE, The Grange, Malvern, Worcestershire, WR14 3HA
Times: 9.30am – 12.30pm
Suitable for: Anyone who has used MailChimp to created campaigns and wants to improve.
You can have the most spectacular website in the world but still not get any business from it. You need to make sure it not only looks good but also works for your users.
In this workshop we examine the various factors that make a website work for your business or act as a complete turn off for potential customers. We will give you lots of tips on what to do and what to avoid when creating or updating your website.
This workshop is aimed at making sure your website can be found by your customers, after all there is no point having the perfect website if no one can find it!
In the first part we explain Search Engine Optimisation (SEO) and show you techniques to improve the performance of your website in search engines.
In the second, we take you on a tour of Google Analytics - software you can use to analyse how people actually use your website (as opposed to how you thought they would). We show you how you can use the information there to improve your visitor’s experience of your website as well as getting them doing what you want.
Armed with these tools you can make sure that start making your website stand out in the search results to improve your marketing and hence sales.
What you say and how you say it colours how people think about your business. You need to make sure that you create the right impression. This is particularly true of your digital marketing: your website and social media. If the words are wrong then you may lose potential customers even if the images are just right.
In this workshop you learn how to:
- Create the right impression of your business by using about the correct type of language for the situation
- Write engaging content for your website
- Write memorable tweets and posts
- Improve your SEO by targeting your content correctly
WordPress is a very popular and powerful tool for creating websites. It is designed for ordinary people to use, as opposed to geeks and techies, and so suits small businesses well.
This pair of workshops takes you through how to use WordPress and how to create a great website.
In the first workshop we teach you how to use WordPress to create your website: what all the terms mean, how to edit pages and posts, adding pictures and how to create a menu.
In the second we go deeper into website design with WordPress – using themes and plugins – to help you create a website that has the right functionality and looks good too.
Digital Marketing and Social Media
This is an important area for business and is so large, it is difficult to learn all of it on your own. Our courses are aimed at people who want practical help to get started with the most popular tools in this area.
Email marketing keeps you in touch with your customers but we all know how many emails we receive and simply throw away. You need to stand out from the crowd and make an impact if your audience is going to pay attention.
MailChimp is a good tool for email marketing and for any emails to customers or members. You can use it to design eye-catching emails. It also provides facilities for managing the emails and monitoring the effectiveness of your marketing.
We run two practical workshops for people new to MailChimp or those who want to know how to use it effectively for their business. In the first, we concentrate on making sure that you set MailChimp up correctly, as getting it wrong can reduce its effectiveness markedly. We cover GDPR and the basic set up and use of MailChimp. We explain how you can use groups and segments to ensure that your emails are targeted to the people you need to reach rather than creating junk mail in everyone else’s inbox.
The second workshop runs about three weeks after the first, so you have time to practise and come up with all the awkward questions to which you need answers. In this workshop, we extend your knowledge of MailChimp to cover:
- groups/segments/tags - so you can produce targeted emails
- templates - to brand your emails
- reports - to monitor the effectiveness of the emails.
Running your business
The workshops in this area look at the processes you need to run a business. The subjects may not be as glamorous as digital marketing but they are vital to a successful business.
Marketing is an essential part of any business - it's all about getting your business in front of your potential customers. Easy to say but it can be hard to do!
In this workshop we look at how you can set about marketing your business. We look at all the different channels you can use, discuss how to find your USP (Unique Selling Point) and look at the different techniques you can use to woo all those customers.
As part of the workshop you will start to create your marketing plan (there's no enough time to make a complete one!). By the end of the workshop you will know what work you need to do to complete the plan and start marketing your business.
Do you know the best price for your products and/or services?
Could you charge more or should you be charging less?
Do you know how to estimate for a job?
Working out how much you should charge for a product or service can be hard. Sometimes it feels as though you are a magician making numbers appear out of thin air. Yet there is a logic to pricing and the aim of this workshop is to show you how to apply it to your business.
In this workshop you will learn about the different ways price can be calculated. We will show you what influences the price and how you can make sure that your price covers your true cost.
This is a practical workshop that works through a real world example which can then be translated across to look at your own business pricing strategy.
Before a business can grow, it's worth looking at how well it is running. After all, there's no point wasting all the extra money you are going to make by running inefficiently. You want the business to make you more money but what's the best way to achieve this?
In this workshop we look at the various ways a business can become inefficient and how to make it run more smoothly. We give you techniques and method to identify ways to improve your business and identify tools that will help you do so.
All businesses have to comply with GDPR, so do you know whether you are compliant?
This workshop gives you an introduction in plain English to the steps you need to take to ensure that your business is compliant with the regulations.