Getting the prices for your products and services right is a tricky balancing act
If you put your prices too high then whilst you’ll make money on a sale, people might not buy from you unless you are marketing a luxury brand.
If you set your prices too low it won’t matter if you sell a lot, you won’t make enough money to make it worthwhile doing business. Also customers may not buy because they think the price is low because there is something wrong with the product.
There are lots of ways to achieve the delicate balance required for prices and we will be covering them in our “What’s my price?” workshop. So, if you have problems getting your price right and would like lots of tips on how to do better, then come along the next time we run this.