Does my business need a website?

We are often asked “Does my business need a website”?

This is a common question from people starting up in business. After all, it’s another expense and thing to worry about, so if it’s not necessary, then why do it?

My answer is almost invariably “Yes, your business needs a website”. Even if your direct customer doesn’t use the internet, someone looking for something on their behalf will probably do so.

Think about how you use the internet

The first thing I do when I want to find out about something is get onto the internet and search for it. If I am looking for your services or products and your website doesn’t come up, am I likely to buy from you?

When I’ve talked to or been told about a company that could be useful to me, I will go to their website and find out more about them. I look to see if they are worth investigating further. If they have no website, or if it doesn’t work properly, I am unlikely to use them.

Now do you think your business needs a website?

Just those two simple examples should be sufficient to persuade you that your business does need a website, no matter what it’s doing. A website has, in many cases, completely replaced the sales brochure

It doesn’t need to be a complex one, but it does need to show you in your best light and have the basic information that anyone will need:

  • What you sell
  • Who you are
  • How people can get in touch

If you need some help

We are happy to help you if you now realise that your bbusiness needs a website, or ought to improve the one you have.

You can find out more about our website services here.