Nepeta news items
We have all got used to using Zoom for business and leisure. As well as using Zoom to meet with colleagues and clients, I have been running Guide meetings. In this setting with young people, I have explored what Zoom … Read More
We had an interesting enquiry from a client this week. They have a membership website with a shop which uses PayPal for payments and subscriptions. As the organisation is based in the UK, the PayPal account is in UK pounds … Read More
With the current Covid-19 restrictions, there has been a massive expansion in the use of online meeting software. Much of this software has been around for a while: we have been using Skype to call distant friends and relatives for … Read More
The number of spam and phishing emails is increasing day by day. As a result, companies such as Google are introducing a raft of new anti-spam measures in an attempt to keep their customers’ inboxes relatively clean. Many of these … Read More
Strong Customer Authentication (SCA) comes into force on 14th September. This will affect everyone who makes or takes payments online. These European regulations aim to reduce fraud and to make online payments more secure. You may already be aware of … Read More
When you start up: create that business plan! When you start a new business, everyone tells you to write a business plan. They then present you with a 40 page template requiring an age and a degree in business to … Read More
Five years ago the .uk top level domain was released. This was an addition to the normal .co.uk top level domain that has existed for, well almost, ever. At the time of the release, the .uk domain was reserved for … Read More
Every business needs an identity by which is can be recognised and remembered. This is especially true if your product or service is something that people don’t buy every day as they need to remember you when the time comes … Read More
It’s easy to spend money on marketing When you start a business, you get all sorts of advice on the subject of marketing and how you should put adverts in here, tweet there, and the list goes on. I know … Read More
Target your emails and marketing buy making sure your emails are sent only to people that are interested. They achieve a much higher rate of success as a result and fewer people will think you’re trying to fill their inbox with junk.… Read More